As technology advances, people become more mobile, attention spans shorten and consumers begin to look for personalization in every product experience. These changes create a challenge for market researchers and companies wanting to reward employees and engage customers via consumer promotions to mobilize modern consumers.
Rewards Done Right: Mobilizing Modern Consumers
Mobilizing the modern consumer can be tricky. However, if you know what makes your modern consumer tick (likes, dislikes, tendencies) and drives them to act, the task of motivating becomes far less daunting. Whether you are rewarding market research respondents, incentivizing employees for performance or participation, rewarding customers for loyalty, or seeking to grow your brand and customer base through a consumer promotion, there are four key aspects to your incentive program that must be present to drive participation.
The infographic below illustrates the “what and why” behind these four incentive program must-haves. Make these motivation drivers elements of your incentive program, and watch participation skyrocket.