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The brainchild of two industries, coming together to create one
powerful rewards solution. This is our story.

Where rewards and technology meet.

Ten years ago, we created Virtual Incentives to close a gap in the industry. Brands needed to reward customers, employees and research respondents, yet the existing model felt dated and, well, unrewarding.

Technology was rapidly advancing, but the ability to deliver virtual rewards was either non-existent or too clunky to be efficient. And the chasm between what consumers expected – and what brands were able to provide – grew wider and wider.

So Vi founders James Gary and Jonathan Price combined their collective experience from both incentives industry and the technology space to solve the problem. The result: The first virtual rewards platform of its kind, powered by one simple, customizable solution.

Today, we’ve perfected our full-service platform and API technology so you can deliver digital gift cards instantly to anyone, at any time. Choose from endless bulk reward options – including virtual Visa®, MasterCard® and global eGiftCards – to give employees, research respondents and customers exactly what they want, when they want it.

What originally started as a combination of rewards and tech, has quickly become one of the most trusted partners across the world. Through the Vi platform, we provide millions of rewards each year to industry-leading, global brands — including more than 40 Fortune 100 companies.

Management Team

Gary
James Gary

Founder, Chief Executive Officer

James Gary is a Founder and Chief Executive Officer of Virtual Incentives. James has more than ten years of executive management experience in both Fortune 50 companies and growth software companies.

Prior to Virtual Incentives, James was a Founder and President of mdINR, which was acquired in 2009 by Linde AG, FWB: LIN. mdINR is the world’s largest platform that delivers home health diagnostic services for healthcare providers managing anti-coagulation patients self-testing at home.

James was a founder at Medmatics, a medical software company, which was acquired in 2009 by Linde AG, FWB: LIN.

Previous to Medmatics James founded GlobeTrend Technologies, a value-added reseller for AT&T Business Services.

Jonathon Price
Jonathan Price

Chief Commercial Officer

Jonathan Price applied his decades of experience as an executive leader behind some of the largest incentive and reward programs in the industry in founding and establishing Vi. He is well-known for his work in the prepaid field and was recognized in 2016 with the Gold level award for Most Innovative CEO and Gold Status in the Golden Bridge Awards® Most Innovative Executive of the Year as a result of his ground-breaking work in the digital rewards and incentives industry.

Jonathan advocates on behalf of the goals of Vi clients to increase engagement, strengthen brand awareness and maintain customer loyalty. At Vi, he is leading the team to challenge conventional thinking and continue to passionately drive the future of rewards.

Most recently, Jonathan was Vice President, B2B at Incomm. Prior to Incomm, he led consumer promotions and agency sales at American Express Incentive Services. Before entering the Prepaid industry, Jonathan spent seven years with the prestigious J. Walter Thompson advertising agency.

Larmon
Steve Larmon 

Chief Technology Officer

Steve Larmon is Chief Technology Officer of Virtual Incentives. Steve has over fifteen years of software development and IT management experience in various high security industries, including defense, financial technologies and healthcare.

Prior to Virtual Incentives, Steve was a Founder and CTO for mdINR, which was acquired in 2009 by Linde AG, FWB: LIN. mdINR is the world’s largest platform that delivers home health diagnostic services for healthcare providers managing anti-coagulation patients self-testing at home.

Steve was a founder at Medmatics, a medical software company, which was acquired in 2009 by Linde AG, FWB: LIN.

Prior to Medmatics, Steve consulted for the defense industry sector, specifically working on system migration, networking and security for both Pratt and Whitney and Lockheed Martin.

Andrew Feirman, CPA

Chief Financial Officer

Andrew Feirman is Chief Financial Officer of Virtual Incentives. Andrew has over 20 years of accounting and finance experience. Prior to joining Virtual Incentives, Andrew was Senior Controller for Green Key Resources and the Director of Finance and Human Resources at Nice Shoes, a post-production media company.

Subsequent to that, Andrew was Controller of Goldin Associates, a bankruptcy, restructuring and financial advisory firm. Additionally, Andrew has been Controller of Sports Capital Partners, a $300MM leisure and lifestyle private equity fund.

Andrew is a Certified Public Accountant and is a member of the AICPA and NYSSCPA.

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