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Marketing Coordinator

At Virtual Incentives, we’re in the business of making people happy. In fact, there’s a really good chance that we’ve already helped make you happy. If you’ve received a reward after taking a test drive, trading in your laptop, completing a survey, or if your current employer has shown you some love, it’s likely that whatever you received came from us. We’re the power behind the rewards.

Virtual Incentives delivers millions of rewards each year for some of the largest brands in the world: AT&T, Google, Ford, Apple, Delta, and over 75 companies on the Fortune 500 list. What launched a decade ago as the first virtual rewards platform of its kind quickly became one of the most trusted platforms globally. With our innovative, customizable platform, we help our clients Reward Better™ through instant, personalized rewards, delivered any time, on any device, to anybody in over 40 countries.

As the biggest, most innovative FinTech firm in New York’s beautiful Hudson Valley, we are continually thinking bigger and challenging ourselves to develop cutting-edge solutions for modern needs. We’d love for you to join our team. We offer a comprehensive compensation package that includes:

  • Competitive pay that may make you feel like you’re in the city but instead of skyscrapers, you’re surrounded by mountains, breweries, and farms.
  • Generous PTO plus a paid holiday schedule
  • Medical, dental, and vision benefits
  • Professional development opportunities

The belief that people matter is at the core of our culture. We know that coming to work should be for more than just a paycheck. In addition to our competitive compensation, we provide:

  • A gorgeous Hudson Valley location close to a walkable downtown village with cafes, Zagat-rated restaurants, and a quick 10 minute drive to hip-and-happening Beacon.
  • A dog-friendly office
  • A healthy supply of office snacks, cold brew and hot coffee, and lively barbeques throughout the year.
  • A casual, laid-back office environment—no ties or pant suits required.
  • A culture that fosters comradery. Fresh perspectives are not only encouraged, they are celebrated.
  • An accessible leadership team and coworkers who care.

We’d love to have you join our innovative, energizing, and market-leading rewards team. Apply for the role of Marketing Coordinator and tell us about yourself!

As the Marketing Coordinator, you will own the marketing strategy, keep it current and see it through to execution. You will execute the footwork needed to move leads into and through the customer journey, thus assisting our sales team with winning new clients, and enabling our client success and product teams to continuously delight and engage our clients and users.

Your time and focus will be broken down as such:

  • 60% Lead gen/nurturing
  • 15% Sales enablement and field marketing
  • 10% Relationship marketing
  • 10% Brand marketing
  • 5% Administrative tasks (budgeting, metrics reporting)

Essential Duties/Responsibilities:

  • Lead Demand Generation Programs. Lead the development, execution and optimization of multi-channel – inbound and outbound – demand generation programs. Partner with the sales team to convert sales-ready qualified leads.
  • Market planning and strategy. Work with sales and product team to develop market analyses, segmentation and strategies.
  • Product Marketing. Work with the product team to develop product marketing positioning and content. Support sales team with product marketing support
  • Drive Content strategy and website marketing. Recommend and drive content strategies, including white papers, case studies, use case write-ups, customer success stories, webinars, website content, product videos, and product data sheets.
  • Lead all SEM efforts including SEO and PPC. Plan and deploy SEM programs to achieve growth targets including campaign ad development, landing page optimization testing and analyses.
  • Further refine our KPIs and dashboards for daily/weekly/monthly monitoring on progress relative to ROI, revenue attribution and campaign investments.

Attributes:

  • Strong organizational skills and attention to detail
  • Exceptional time management skills
  • Positive outlook, patience, and strong relationship-building skills
  • Conduct yourself with business integrity
  • Strong sense of urgency
  • Take ownership
  • Embrace humility and teamwork
  • Ability to connect and influence others
  • Self-motivated with a demonstrated ability to take initiative

Requirements:

  • Bachelor’s degree in Marketing, Business, Communications, Accounting, or a similar discipline.
  • Proven experience designing and executing effective Enterprise and B2B software marketing programs.
  • Experience with inbound and outbound marketing, both online and offline, programs including account-based marketing programs.
  • Detailed knowledge and hands-on experience using Salesforce & other demand generation tools
  • Proficiency and expertise with marketing automation tools.
  • Excellent people and management skills

Interested?
You Know What to Do.