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Blog posts, case studies, infographics and more. We’ve got it all and then some. Scroll through all of our resources to get helpful tips, industry news and learn any of Vi happenings.

15
February

Utility Companies Can Energize Customer Strategies Through Digital Rewards

There is a sea change underway in the utility and energy industries right now, from the evolution of the regulatory construct all the way to the competitive landscape. Utility companies are scrambling to keep up with trends in technology and more, while simultaneously striving to meet customer retention and acquisition benchmarks. Companies that are ahead …

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10
November

TMRE 2015 Tweet Roundup!

Last week, we attended and exhibited at TMRE (The Market Research Event by IIR) in Orlando. One of the largest and most trusted global events in the market research space, more than 1,300 leaders across market research, consumer insights, strategy, innovation, marketing, analytics, customer experience and more were in Florida this week. Our team hung …

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10
October

Market Research: What Incentive Should You Offer?

You want to offer an incentive to help you boost your response rate, but your budget is limited and promotional items like t-shirts and tangible gift cards will incur shipping costs. This is especially a concern if you have worldwide survey respondents. How do you determine what type of incentive would be most welcome to participants …

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10
April

The 3 main problems facing today’s market researchers

The 3 main problems facing today’s market researchers The insights industry is evolving. How information is gathered and analyzed changes on a regular basis, from basic person-to-person interviews to online studies, group panels and survey rewards. Today’s market research firms are very different than in years past, and if they want to remain at the …

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04
March

Study: Popularity surges for egift cards

At one time, the only gift card option was the traditional plastic version. Over the years, however, another variant has gained popularity: the egift card. Electronic gift cards are an ideal option for a number of reasons. For one, they provide a fast, easy and affordable solution for any incentives program. Plus, they are also …

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18
November

What Are the Best Survey Incentives?

We’ve all seen them. You visit a website, and suddenly you’re faced with the ubiquitous “Your Opinion Matters” box, asking you to take a survey online. But how many people actually click ‘yes’? Unfortunately for market researchers, too many people simply choose ‘no’ or quickly click the ‘X’ to close the box, thinking that taking …

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16
September

Instant Gratification: A Powerful Survey Incentive

It has been proven that offering an incentive significantly increases response rates in many customer surveys, and that prepaid incentives are more effective than promised incentives. We like to tout our ability to help market researchers offer prepaid rewards that provide instant gratification to survey participants. How do we do it? With cutting-edge technology. It’s …

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17
April

6 expectations of customer service in the digital age

Digital is disrupting traditional customer service models. New customer touch-points are appearing against a backdrop of rising expectations, according to Deloitte in their report,Customer service in the digital age. Responding to digital disruption and rising customer expectations. We’re Virtual Incentives. We provide solutions that help businesses connect with their most valuable employees, customers and partners …

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16
April

Marketing and the trend of instant gratification

An article by Punchbowl caught our attention and resonated because of a consumer trend we’ve noted and observe increasing. The demand for instant gratification is everywhere. Call me now, send it now, buy it now. Consumers expect to find the services, products, and information that they want quickly and easily. As stated in a survey …

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18
March

Would you rather shop online or offline? 21 statistics

Here’s a question. If you were given the choice, would you rather shop for something online or offline? Here’s what 21 statistics say about our preferences. 71% of women are much more likely to research online and buy offline (source:econsultancy) 64% of us have researched purchases online before buying offline, (econsultancy) 64% of respondents indicate …

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