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Blog posts, case studies, infographics and more. We’ve got it all and then some. Scroll through all of our resources to get helpful tips, industry news and learn any of Vi happenings.

27
February

11 online shopping trends to watch

More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according a recent report byWalker Sands. The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), …

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13
February

5 Trends in Online Rebates Worth Knowing

From Promotion Fulfillment Center (PFC) 95% of consumers are interested in products that come with rebates 80% of consumers look for rebates when making purchases 57% feel that rebates are easy to redeem nowadays Rebates are a strategic marketing tactic that allows companies to increase sales and build brand awareness. Research shows that 95 percent …

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10
February

6 key factors consumers want from brand promotions today

Life for marketers and agencies used to be simpler, especially with regards to consumer promotions. A few decades ago, there were much fewer TV channels and radio stations. Top magazines and newspapers featured free standing inserts (FSI’s) to help make promotions stand out. The internet did not exist and the first portable phones were just …

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04
February

23 surprising stats how online promotions have changed behavior

91% of people who shop offline go into stores because of online promotions according toMarketingLand. This reflects the direct way that online promotions have changed our shopping behaviors. It’s due to the customer experiences that online offers from email promotions, coupons, online ads and so on. How else have they changed our behavior? Here are …

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31
January

Does marketing to Millennials require more instant gratification?

Are younger generations more insistent on instant gratification? An interesting question where, in a blog post from Social Media Today, Kristen Dziadulhad an opinion. We thought it was worth sharing. Millennials, an abbreviation for millennial generation, is a term used by demographers to describe a segment of the population born between 1980 and 2000 (approximately). …

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27
January

3 online survey software tools worth knowing about

Online survey software tools allow you to easily define your survey questions and possible responses and then send users a link to the survey. Regardless of the tool, they generally offer a free service; then, they are subscription based with larger sample sizes, more questions and specific database needs. Here are the three of the …

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17
January

When is the best time to give survey incentives – before or after?

This article, from Survey Methods, is a thoughtful view on the timing for survey incentives. We share this view and thank them for publishing it. Incentives are easily the driving force behind getting your customers to supply you with feedback. While in an idea marketing world you would be able to get a large enough …

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14
January

5 studies prove survey incentives boost response rates big time

10%-15% is the typical lift in response rate that occurs when incentives are used with surveys according to PeoplePulse. That’s a big difference, especially if you are with a market research company and surveys are an important part of your business. And PeoplePlus is not the only company to report better response rates when survey …

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09
December

5 companies find out employee engagement builds brand advocates

A study from the National Business Research Institute (NBRI) shares just how important it is to keep employees engaged. Findings include: Engaged employees product twice the work of unengaged employees The average adult spends a quarter to a third of their waking life at work 40% – 80% of customer satisfaction is affected by employee …

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21
October

Top 10 trends for employee recognition

An article from Roy Saunderson at Incentive caught our eye. As it might also catch yours, here are: Top 10 trends for employee recognition. Recognition is a transformative force for good in helping businesses reach strategic objectives. Recognition, done right, allows people to express authentically how they feel about their peers and the contributions they …

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