Thanks to online auto comparison sites, many potential customers begin their car search online. Car shoppers may even fill out multiple interest forms on different dealership websites. As popular as online shopping is, however, no one is going to purchase a car online. People need to see a car in person and take it for a test drive. Without any incentives, however, many potential customers never enter the dealership and take that first test drive. So how can local car dealerships ensure that a potential sales lead walks through their door first? The solution: targeted incentives like a Virtual Visa Reward. Consider MileOne, a network of the nation’s largest dealerships that collects many of its leads online from customers browsing dealership websites. After filling out an online interest form, potential customers receive an emailed offer for a $25 gift card. The card could only be collected in person at their local dealership. This offer successfully motivated potential customers to visit their local dealership, making the leap from online interest to offline action. In just two months, MilesOne’s incentive program increased revenue by $60,000. Offering gift cards in exchange for car test drives is certain not new, but using the Virtual Visa Reward system to do so is. Since Virtual Visa is instant, customers immediately receive their “thank you” for test driving a car. Everyone loves instant gratification — and no one wants to wait around for a card to come in the mail. The Virtual Visa Reward is the perfect companion for an online sales lead generation program. The card gives potential customers a clear reason to visit the dealership. It’s instant, hassle free and can be used virtually anywhere. Just think, how could online incentives super-charge your sales lead generation program?
Dealerships, Drive Up Sales & Test Drives with Virtual Visa