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Market research firms move toward Visa® Reward Cards & Gift Cards to compensate focus group participants

For market research firms, Visa Reward Cards & Gift Cards as a form of compensation offers a superior return when compared to cash & checks. Here is why:Focus group researchers often compensate participants for their time. Forms of compensation include cash, meals or such perks as gift cards. Today, many market research firms are finding that Visa® Reward Cards and Gift Cards offer a superior return when compared to cash and checks. – Reduces fraud risk. Cash can walk away, gift cards may be cancelled – Improve participant response – Better Presentation – Customizable with your logo (this is your mobile billboard) – Easier to manage – Giftcards are the most popular reward

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Already know what you need? Enter the following pieces of information about who - and how - you want to reward and we’ll be in touch shortly to build an incentives program tailored to your needs.

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