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Michelle Andre: Welcome to the Virtual Incentives Team!

We are pleased to welcome Michelle Andre to the Virtual Incentives Team as our new vice president of marketing.

Michelle will be responsible for developing and executing strategic marketing communications programs for the company. She’s starting out her stint with us at TMRE – The Marketing Research Event – in Orlando, utilizing her market research industry background and getting to know our business and team.

As vice president of marketing, Michelle will work closely with the company’s management team to ensure that marketing goals align with organizational objectives. She will create and execute an integrated marketing strategy that will drive effective communications to company customers across all outreach platforms. This is a newly formed position for Virtual Incentives, which has offices around the country, including New York and Atlanta, Georgia. Michelle will be based in a new west coast office in Oregon. Previously, Michelle headed up marketing at global market research technology company, FocusVision. She has held executive and management level marketing positions in a variety of industries, with experience both on the corporate and agency sides primarily in San Francisco. She holds a master’s degree in integrated marketing communications from Golden Gate University and bachelors of arts in communications and in art from Santa Clara University. She also has an advanced certification in graphic design from U.C. Berkeley and is DMA certified in Analytics, Digital Intelligence and Experience Management. A devoted proponent of the arts, Michelle volunteers with a variety of community cultural activities and organizations. She lives in Oregon with her husband, son and daughter.

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