Häagen-Dazs™源於1921 年。當時Häagen-Dazs™之創辦人 – Reuben Mattus驅着馬車幫助母親銷售雪糕。至1932 年，Reuben Mattus擁有第一部生產設施。到了1960 年代，Mattus深明顧客對品質的需求，決意創立Häagen-Dazs™品牌，並以簡約、嚴謹的理念作為品牌的立足點，致力尋找世界各地優質的原材料，製造至臻美味的雪糕。Häagen-Dazs™對高品質的堅持，使Häagen-Dazs™成為優質雪糕的代號。 Our story begins in 1921 with Reuben Mattus, founder of Häagen-Dazs™. He started out by working in his mother’s ice cream business from a horse drawn wagon and headed up the first production facility built in 1932. By 1960, Mr. Mattus decided to form a new company and called the new brand Häagen-Dazs™. To produce fine ice cream, he insisted on using only fine and pure ingredients. Häagen-Dazs™ quickly developed a loyal following and has continued to grow to be a successful brand known throughout the world.