4 Ways Digital Gift Cards Drive Customer Loyalty

Want to boost sales and build customer loyalty? Use virtual rewards to create a customer retention strategy that actually delivers.

When it comes to your customers, retention is the name of the game.

Studies show that loyal customers are five times as likely to repurchase, five times as likely to forgive, four times as likely to refer, and seven times as likely to try a new offering1.

Whether you’re selling shoes, soap or personal services, repeat customers are a sign that you’re doing something right. So rather than take their loyalty for granted, use this opportunity to say thank you. One simple act of mutual support can go a long way to building a customer for life – and boosting your bottom line.

How? Keep these four tips in mind when crafting your own loyalty program:

    1. Make it personal. In a world of online promo codes and a 40% sale in every other email, stand out from the pack by acknowledging the person behind the credit card. Take this opportunity to make your mark, and turn a simple transaction into a meaningful interaction between your customers and your brand. Yes, it’s the thought that counts, but you’ve got to back it up with action, too. It’s steps like this that turn customers into brand advocates and even ambassadors. After all, “Thanks for stopping in today, Amanda” sounds a lot better than “Dear Valued Customer.” Doesn’t it? Bonus: The Vi Platform lets you customize and personalize all your rewards — for free!
    2. Do it right away. That’s where Virtual Incentives comes in. We make rewarding your customers for their business easier than ever. Simply choose either a virtual or physical gift card and send it their way instantly, from any device. They can claim their reward and use it immediately online.
    3. Give them something they want. Give your customers the ultimate freedom to use their reward whenever and wherever they want. Use it anywhere Visa® or MasterCard® is accepted online, or Amazon, or at any of the 600 or more retailers we partner with worldwide.
    4. Give it to them on their terms. Today, all brands must remember – it’s the customers who’s in charge. That’s why we optimized Vi product for mobile delivery so your customers can access and use their rewards in a way that fits their on-the-go lifestyle.

Even with the best rewards program in place, more often than not, it’s the stellar customer experience that keeps them coming back for more. By 2020, customer experience will overtake product and price as the key brand differentiator2.

Let us help you win customers for life with a loyalty program built just for you. We’d love to brainstorm with you. Fill out the Get Started form to get in touch with one of our sales reps who can help custom-build a program for you today.