The Right Incentives to Recruit Focus Group Participants

When you only need a handful of voices, go for quality over quantity. Deliver the meaningful and motivating rewards to recruit the right participants for your focus group.

We know what it takes to get the right people in the room.

When it comes to recruiting focus group participants, we have the experience — and tools — to improve respondent experience at the same time. How? Incentivize participants in a way that’s meaningful and motivating — by delivering instant, mobile, online survey rewards.

Today, our attention spans are shorter than ever and it’s increasingly hard to break through the constant bombardment of messages to reach the right audience. And the market research industry has not escaped unscathed by these changes. So what can you do to recruit the right participants? Adapt.

Vi remains committed to tweaking and perfecting our products so we can always provide consumers with the rewards they want and deliver them in a way that fits their on-the-go lifestyle. And when it comes to rewarding participants in the 21st century, Vi rewards check all the boxes:

  1. Flexible. We built our full-service platform to deliver virtual gift cards to any recipient — at any time, on any device. Our Instant Issue tool is a cloud-based delivery system perfect for everything from focus group facilitators to man-on-the-street interviews, letting you send rewards in-the-moment from your phone or tablet or activate physical cards for distribution on the spot.
  2. Instant. In such a fast-paced world, people aren’t happy unless rewards are delivered right away, preferably to their phones. All of Vi’s virtual rewards can be delivered and redeemed on any mobile device. Plus, our API lets you eliminate the time between receipt and redemption. That’s what we call instant gratification.
  3. Customized and Personalized. We know that just because you’re offering a reward doesn’t always mean you’ll get a better sample size. You might get a lot of people saying “yes” even though they aren’t too interested, and are in it just for the promised reward. With Vi’s customizable virtual rewards, you can tailor your incentives to your recipients, based on the situation. You can also add a short message, personalizing it for each recipient, all for free.
  4. Motivating. Thanks to our partnerships with Visa®, MasterCard® and Amazon® as well as 600 other worldwide brands, participants rewards’ can be as unique as they are. We provide the power of choice and countless options for each participant, so all you have to do is collect the data and then hit send. Integrate with our API to send rewards instantly and seamlessly.

Ready to get started? Give us a call to find out how or complete the form in the upper right corner. Let’s see what we can build together.