When we started Virtual Incentives almost ten years ago, we believed in our idea and our ability to create an industry leading—and changing—product. And today, we’re being recognized for doing just that. We’re thrilled to announce that the Virtual Incentives MasterCard® has won Best Incentive Program in the 2017 Paybefore Awards. The Pay Awards are the most prestigious recognition of excellence in the global prepaid and payments technology industry, and are chosen by a panel of experts in prepaid, retail, loyalty and payments technology from around the country. To the entire panel of judges: Thank you for this honor. We are deeply humbled to be among such wonderful company. And to our fellow winners: Congratulations. We’re continually amazed at the innovative solutions you bring to our industry each year. See the complete list of Industry Achievement and Best in Category winners in the second annual Pay Magazine – Awards Issue. For returning customers, you have experienced firsthand the many benefits of the Virtual Incentives MasterCard, including greater efficiency and more effective consumer promotions. For others not so familiar, please allow us to explain. Where We Started We developed the Virtual Incentives MasterCard based on years of client and participant feedback, industry experience and trial enhancements. In the end, we came up with an industry-leading, endlessly flexible solution for any incentives program – from sweepstakes to rebates and everything in between. The Virtual Incentives MasterCard is so much more than a reward fulfillment product; it truly is a game-changer.
- It helps create consumer connections through customized branding and personalized content. By focusing on the end-to-end experience of the consumer and creating custom messaging to target audiences, brands are able to reinforce their position as progressive, savvy and tech-forward.
- Reward dollars can be delivered virtually on any device – or via physical card – and redeemed right away.
- It eliminates lag time between receipt and redemption, which lets brands capitalize on the powerful moment when the reward is delivered, building loyalty and engagement. After receiving an email notification, recipients can register their MasterCard and immediately shop online.
- It creates efficiency for the brand or buyer, meaning it adds up to save both costs and time.
Mobile-First Design The Virtual Incentives MasterCard is also designed to anticipate the ever-increasing expectations of the modern consumer. That’s why we created a beautiful digital experience from reward receipt to online redemption. The result?
- Consumers get relevant messages and offers, personalized virtual delivery, instant gratification, and a mobile UX.
- Companies get branding and promotion alignment, to extend marketing offers and engagement, a cost savings with a digital solution, and they can collapse the time between the desired behavior and the reward.
When should I use the Virtual Incentives MasterCard? The Virtual Incentives MasterCard is a totally flexible solution perfect for delivering rewards in a modern world, including rewarding customers for test-driving vehicles, purchasing certain products or employees meeting a performance goal. In every scenario, the Virtual Incentives MasterCard enables brands to deliver the right reward (open loop), at the right time (instantly), and in the right way (on any device). Curious to learn more? Let’s get connected.