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23 surprising stats how online promotions have changed behavior

91% of people who shop offline go into stores because of online promotions according toMarketingLand. This reflects the direct way that online promotions have changed our shopping behaviors. It’s due to the customer experiences that online offers from email promotions, coupons, online ads and so on. How else have they changed our behavior? Here are 22 other surprising stats on online promotions.

  1. 92% of consumers access online promotions via smartphones (source: MarketingLand)
  2. 82% of consumers say that finding a great deal on a product online made them feel smarter (source: Brand Report)
  3. 77% say they had gone online to check prices or other product information while in stores. The group most inclined to do this was Millennials (85%) (source: MarketingLand)
  4. 70% say they made use of a coupon or discount from a marketing email in the prior week. (source Blue Kangaroo)
  5. 70% of Pinterest users use Pinterest for shopping inspiration (source: MarketingLand)
  6. 69% of shoppers now seek more deals and coupons online (source: Brand Report)
  7. 67% of consumers trust the internet for researching their purchases (source: Brand Report)
  8. 64% of people say they open an email because of the subject line (source:SalesForce)
  9. 60% mention the competitive aspect of shopping, saying that getting a better price than other people made them feel like a winner (source: Brand Report)
  10. 60% of consumers have gone into a store because they received news about an online promotion via email (source: MarketingLand)
  11. 60% of marketing emails sent on Thanksgiving Day were opened on smartphones (source: MarketingLand)
  12. 54% of consumers say their use of online coupons has increased (source: inmar)
  13. 44% of email recipients made at least one purchase last year based on a promotional email. (Convince and Convert)
  14. 50% of organizations include gamification into their customer retention strategies (source: Gartner)
  15. 49% of shoppers use more coupons now because of the Internet (source: Gartner)
  16. 39% say they would like to receive new product information in promotions (source:Internet Retailer)
  17. 39% of marketers have no strategy for mobile email. (source: eConsultancy)
  18. 30% increase in traffic volume on the Monday preceding Black Friday this year, compared to the same day in 2012 (source: MarketingLand)
  19. 27% of consumers were more likely to say their favorite companies should invest in more email (source: ExactTarget)
  20. 24% increase in mobile promotion activity, on Xmas Eve in 2013, which emerged as the largest single day for e-commerce to date (source: MarketigLand)
  21. 23% higher open rate occurs when subject lines are personalized (source: adestra)
  22. Only 8% of companies and agencies have an email marketing team. Email marketing responsibilities usually fall on one person as a part of her wider range of marketing responsibilities. (source: Gartner)

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