Business decision-makers are in high demand, but very difficult to find. It is expensive to reach these highly compensated audiences and the incentive offer must be compelling and frictionless.
B2B audiences are typically well compensated for sharing their expertise and opinions. These types of participants want quick payment with highly fungible payment types. Tax reporting or custom fraud prevention features may be required.
When offering incentives that typically range from $50 to $500, the incentive offer should focus on cash and pre-paid card offers that can be delivered in real time.
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive and reward programs.