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Blog posts, case studies, infographics and more. We’ve got it all and then some. Scroll through all of our resources to get helpful tips, industry news and learn any of Vi happenings.

27
December

Now Available: The Future of Rewards e-book

What do consumers want from rewards? Over the past 10 years, Virtual Incentives has made it our mission to stay on top of industry trends and deliver technologies and incentives that lead the pack. That’s why we are continuing to invest in understanding consumers and get out in front of technology and trends to make sure …

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01
August

Improving the Research Respondent Experience

Research participants are critical to a company’s overall market intelligence efforts. It just makes sense, then, for researchers to do all they can to ensure a respondent’s experience is positive — not to mention rewarding. One key to respondent satisfaction is providing the right incentive to participate. And now more than ever, that means Virtual …

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10
July

7 Things to Consider Before Choosing a Virtual Rewards Provider

You’ve decided to implement a virtual rewards program, which will save you time and money while helping you accomplish some of your marketing objectives. Make sure you choose a provider that lets you take advantage of the full potential digital delivery affords.

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10
July

The Impact of Incentives on Consumer Behavior

Keeping customers engaged and responsive is increasingly challenging in a world where they’re constantly inundated with advertiser messaging across multiple media platforms. This study explores consumer perceptions and preferences surrounding incentives and how the incentive itself impacts brand perceptions and purchase behaviors.

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10
July

Leveraging Internal and External Communities

To begin building authentic relationships, it is becoming increasingly important for brands and marketers to establishing a thriving community of both employees and customers. And as we begin to evolve beyond outdated transactional interactions and more toward incentive-based relationship building, many brands are wondering how to get consumers to see them as more than just …

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10
July

Holiday Trends and Preferences Among Millennials

Much has been written and explored to try to truly understand the Millennial population, but understanding their motivations and preferences during the holiday season is especially important. This multi-billion dollar shopping period can spell success, or failure, for many companies and brands, so it’s vital to have an understanding of the largest generation of shoppers.

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