Many types of media are measured so that the audience reach can be quantified and used to set the cost of different advertising mediums. Purchase panels track the mix of products purchased over time at an individual or household level.
Almost all forms of media measurement rely on longitudinal data. Keeping people engaged over time is essential to obtaining accurate media measurement data. While some types of media measurement are collected passively, even these panels have some level of required engagement. Longitudinal purchase panels face the same challenges.
Since engagement is key, nothing drives engagement more than a panel branded pre-paid debit card. The incentive options should be meaningful, earnest and transparent.
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive and reward programs.