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Blog posts, case studies, infographics and more. We’ve got it all and then some. Scroll through all of our resources to get helpful tips, industry news and learn any of Vi happenings.

29
August

The Right Way to Run a Rewards Program

We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized …

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29
August

The Dos and Don’ts of Incentives

Whether you’re rewarding research respondents, employees or customers, a good incentives program reaps big returns. But if it’s done wrong, it could leave you in the lurch with bleak response rates, disgruntled employees or apathetic would-be brand loyalists. That’s why we’ve put together a convenient list of dos and don’ts when it comes to incentives. …

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29
August

The Power of Positive Reinforcement at Work

Do employee rewards programs actually work? The short answer is yes. But before you start delivering proverbial pats on the back, you should learn the how and why behind effective rewards programs. These days, rewards are expected The majority of today’s workforce is made up of millennials (16-34 year-olds) who expect an engaging and rewarding …

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10
August

How to Execute a Successful Rewards Program

We all know a successful rewards program engages and retains customers while driving sales. That’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized to …

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10
August

Virtual Rewards Lead to Increased Respondent Engagement

In case you missed it, we co-sponsored a groundbreaking research study with industry leaders and Greenbook to uncover the rewards that truly lead to increased respondent engagement. Spoiler alert: it’s virtual gift cards. Overall, the results showed that nearly half of all respondents participate in research studies to earn a reward or prize. But when it comes …

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01
August

Improving the Research Respondent Experience

Research participants are critical to a company’s overall market intelligence efforts. It just makes sense, then, for researchers to do all they can to ensure a respondent’s experience is positive — not to mention rewarding. One key to respondent satisfaction is providing the right incentive to participate. And now more than ever, that means Virtual …

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10
July

7 Things to Consider Before Choosing a Virtual Rewards Provider

You’ve decided to implement a virtual rewards program, which will save you time and money while helping you accomplish some of your marketing objectives. Make sure you choose a provider that lets you take advantage of the full potential digital delivery affords.

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10
July

The Impact of Incentives on Consumer Behavior

Keeping customers engaged and responsive is increasingly challenging in a world where they’re constantly inundated with advertiser messaging across multiple media platforms. This study explores consumer perceptions and preferences surrounding incentives and how the incentive itself impacts brand perceptions and purchase behaviors.

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10
July

Leveraging Internal and External Communities

To begin building authentic relationships, it is becoming increasingly important for brands and marketers to establishing a thriving community of both employees and customers. And as we begin to evolve beyond outdated transactional interactions and more toward incentive-based relationship building, many brands are wondering how to get consumers to see them as more than just …

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10
July

Holiday Trends and Preferences Among Millennials

Much has been written and explored to try to truly understand the Millennial population, but understanding their motivations and preferences during the holiday season is especially important. This multi-billion dollar shopping period can spell success, or failure, for many companies and brands, so it’s vital to have an understanding of the largest generation of shoppers.

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