Virtual Incentives Promotes Nate Shelley-Reade to Chief Revenue Officer

Shelley-Reade’s Promotion Comes As The Leading Reward and Payment Platform Continues to Build Market Momentum 

May 4, 2023 – NEW YORK – Virtual Incentives, the leading reward and payment platform, today announced that Nate Shelley-Reade has been promoted to Chief Revenue Officer (CRO). He will lead worldwide business development and assume the strategic sales and marketing leadership role within the organization. 

Since joining Virtual Incentives in 2021 as the Senior Vice President of Growth and Partnerships, Nate has led the expansion of the company’s global customer base and partnership network.

Nate’s promotion comes as Virtual Incentives continues its unprecedented growth fostered through the company’s “full service” approach to optimizing the entire payouts supply chain and experience. Companies like O.C. Tanner, C Space, Google, and Apple use the Virtual Incentives platform to increase engagement, improve their return on investment, enhance the customer experience, gain valuable data and insights, and deliver measurable business outcomes.

“Nate has a proven track record of managing large, enterprise relationships, and leading  successful strategic sales and partner programs,” said James Gary, CEO, Virtual Incentives. “Virtual Incentives’ partnerships play a critical role in our ability to help our clients meet the high expectations of today’s digitally savvy consumers in a timely, frictionless manner. I look forward to continuing to work with Nate as we drive Virtual Incentives forward as the market leader in payments for enterprise organizations .”

Before joining Virtual Incentives, Nate served as a Senior Manager at EY, working in Large Deal Sales and Commercial Enablement across some of the firm’s largest strategic deals. He has over ten years of experience structuring client-centric solutions and strategic deals. 

“Virtual Incentives’ platform is purpose-built to add value and solve complex challenges in corporate payout programs, while delivering concrete business outcomes and an excellent experience” says Shelley-Reade. “I am thrilled to be part of the Virtual Incentives leadership team at such an exciting time in the evolution of both the company and the industry.”

About Virtual Incentives

Virtual Incentives (VI) is the leading reward and payment platform for employee engagement, market research, consumer incentives, clinical trials, and government disbursements. VI helps thousands of enterprises maximize the value of their payout and incentive programs. Issuing over $1 Billion in payments globally, VI offers an easy-to-use, secure, full-service solution for Fortune 100 brands, global platforms, and start-ups alike – delivering a modern, engaging experience for millions of recipients every year. For more information, visit, Twitter, and LinkedIn.