Pharma and medical device companies do extensive research among people with various ailments to understand the ecosystem of caregiving and drug regimens.
Many ailments of interest to researchers have incidence in the population of less than 1%. The incentive plays a big role in gaining collaboration and retaining these research subjects over time.
While the amount of the incentive offer might play a critical role in the initial interest in participating, other engagement features play a key role for retention. Panel branding plays a key role and reinforcing that branding via messaging and digital faceplates in a mobile wallet can make a big difference.
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive and reward programs.