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We all know a successful rewards program engages and retains customers while driving sales — that’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized …
Whether you’re rewarding research respondents, employees or customers, a good incentives program reaps big returns. But if it’s done wrong, it could leave you in the lurch with bleak response rates, disgruntled employees or apathetic would-be brand loyalists. That’s why we’ve put together a convenient list of dos and don’ts when it comes to incentives. …
Do employee rewards programs actually work? The short answer is yes. But before you start delivering proverbial pats on the back, you should learn the how and why behind effective rewards programs. These days, rewards are expected The majority of today’s workforce is made up of millennials (16-34 year-olds) who expect an engaging and rewarding …
In case you missed it, we co-sponsored a groundbreaking research study with industry leaders and Greenbook to uncover the rewards that truly lead to increased respondent engagement. Spoiler alert: it’s virtual gift cards. Overall, the results showed that nearly half of all respondents participate in research studies to earn a reward or prize. But when it comes …
When we started Virtual Incentives almost ten years ago, we believed in our idea and our ability to create an industry leading—and changing—product. And today, we’re being recognized for doing just that. We’re thrilled to announce that the Virtual Incentives MasterCard® has won Best Incentive Program in the 2017 Paybefore Awards. The Pay Awards are …
Repost from Greenbook By Lenny Murphy The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in research. As an industry we need to collectively increase our respect …
Greenbook publishes new research powered by Virtual Incentives, AYTM, Research Now, SSI, Lightspeed, Toluna, Dalia Research, Focus Pointe Global, MDI Global, Reconnect Research, G3 Translate, GRBN and Recollective 25 April 2017 – Atlanta, GA – Greenbook, the premier marketing and though leadership platform for the global consumer insights industry, has unveiled new research on the …
The market research industry has been undergoing a sea change over the past decade. Functions of the research process are coming out of siloes; technology companies are turning to automation to save time; and, as always, the quest for data quality and respondent engagement continue. FocusVision is a leader in bringing disparate parts of the …
API integration further modernizes reward delivery with a scalable, efficient solution that is instant and automated for FocusVision Decipher software clients Fishkill, NY – 12 April 2017 – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, is working with with leading market research technology company FocusVision to provide rewards and …
No matter which coast you call home, there’s a Quirks event for you this year. Just a few weeks ago, the west coast event in Orange County CA hosted nearly 400 people in the market research industry. Attendee survey results showed that a whopping 97 percent of client-side attendees were likely or very likely to …
