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Here’s a quick survey for you: Would you give your precious time to a company… for free? If you said “not without a good reason,” you’re not alone. Survey incentives are the driving force behind the most successful data collection in the marketing world and beyond. Of course, active participation doesn’t come without a little …
Thinking about starting a customer rewards program? It’s a smart move. In fact, acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one! That means nurturing your current customers is far more lucrative than investing in marketing outreach. Customer rewards programs are one of the best and …
Hitting sales goals is one of the most important things a company can do. Not only can accomplishing these objectives drive new levels of success for your organization, but it can also motivate your sales team to keep that momentum going. But reaching sales team goals isn’t always easy, and that’s because not every company …
Wondering how to get people to fill out a survey? In today’s fast-paced, information-overloaded world, it can be quite a challenge. Survey incentives are no longer a “nice to have,” but a must. Even when you’ve done your homework, targeted the right respondents, and asked really, really nicely… the results often don’t match up to …
Employee retention says a lot about your business. After all, if you know how to keep your best employees happy, you’re probably good at meeting your customers’ needs too. Happy people do better work. Plus, the cost of replacing a highly-trained employee can be more than 200 times their annual salary! If your business has …
Happy and engaged employees are one of the best investments a company can make. But let’s be honest, no matter how much you love your job, your monthly paycheck is your biggest motivator, right? Employee incentive programs are like mini pay days. They give your employees one more reason to push forward. Here’s a statistic …
Since almost every American with internet access has made an online purchase, it’s no surprise that customer incentives programs have gone digital too. As more and more people choose websites over brick and mortar stores, physical cards are quickly becoming an unnecessary second step (like that one coworker who still prints out his emails!). Since …
The world of rewards is changing, and there’s no better time to take a look at employee incentives programs that are leading the way to more engaged employees. In today’s fast-paced work world, traditional employee incentives are lagging behind, with weeks-long delays between achievement and reward. Similarly, catalogs full of plastic gadgets now offer employees …
Lately, there’s been a lot of buzz about Virtual Visa Reward Cards. We may assume we know what they are, but do we really understand their full potential? Today, we hear the term “virtual” associated with so many different types of products that we sometimes forget to think about what “virtual” actually means in context. …
Running out of survey incentive ideas? As a market researcher, you know that investing in incentives is not an option, but a necessity. In today’s busy digital world, survey respondents are not motivated by empty promises or vague benefits. In short, “we’ll use your feedback to improve our service” just doesn’t cut it anymore. Without …