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For companies to be successful now and in the future, they must be one step ahead of what their customers need, want and demand. And the same is true for creating an engaging rewards and incentives program. That’s why we partnered with Koski Research, Ask Your Target Market (AYTM) and Lenny Murphy of GreenBook …
We recently teamed up with Koski Research, Leonard Murphy, and Ask Your Target Market (AYTM) to better understand the future of rewards. Specifically, we surveyed 1,000 U.S. consumers and examined how and why consumers value rewards and incentives in the following ways: Delivery Channel Preference Consumers’ Perceived Value Role in Brand Engagement Virtual Incentives CEO …
Most of us don’t choose to spend our free time taking surveys. So what are the driving factors (aside from incentives) that get people to engage? Below, we’ll explore the hidden motivators that could lead to higher response rates and better results. How do I get them to open my survey? Before you can start …
Most employees look forward to a bonus or some display of appreciation around the holidays, and there’s a number of ways that employers can approach this end-of-year expectation. But be aware — gifts aren’t always received the way you might hope. For all you bosses and HR departments out there, we’ve outlined the good, the …
Whether you’re rewarding research respondents, employees or customers, a good incentives program reaps big returns. But if it’s done wrong, it could leave you in the lurch with bleak response rates, disgruntled employees or apathetic would-be brand loyalists. That’s why we’ve put together a convenient list of dos and don’ts when it comes to incentives. …
We all know a successful rewards program engages and retains customers while driving sales. That’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized to …
In case you missed it, we co-sponsored a groundbreaking research study with industry leaders and Greenbook to uncover the rewards that truly lead to increased respondent engagement. Spoiler alert: it’s virtual gift cards. Overall, the results showed that nearly half of all respondents participate in research studies to earn a reward or prize. But when it comes …
September 19, 2016 – Fishkill, NY – Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation. …
Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn points, to mobile wallet convenience, consumers are seeking the easy, trackable ways to pay for purchases that also integrate with their digital lives. …
It’s everywhere, literally. You can hardly leave the house without seeing people running around the streets after Pokemon these days. This craze has all the trappings of a short-lived trend, but as for the technology behind it- that’s not going anywhere. Studies have shown that the virtual and augmented reality industry will grow to $150 …