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Blog posts, case studies, infographics and more. We’ve got it all and then some. Scroll through all of our resources to get helpful tips, industry news and learn any of Vi happenings.

21
September

New Research Study Reveals Consumer Preferences for Incentives and Rewards

September 19, 2016 – Fishkill, NY – Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation. …

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07
September

Global Movement Toward Cashless Society

Technologies are launching at regular intervals that continue to knock cold hard cash out of the top list of preferred payment methods for consumers. From loyalty programs on credit cards that earn points, to mobile wallet convenience, consumers are seeking the easy, trackable ways to pay for purchases that also integrate with their digital lives. …

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26
August

Rewards, Incentives and Augmented Reality – What’s in Store?

It’s everywhere, literally. You can hardly leave the house without seeing people running around the streets after Pokemon these days. This craze has all the trappings of a short-lived trend, but as for the technology behind it- that’s not going anywhere. Studies have shown that the virtual and augmented reality industry will grow to $150 …

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16
August

Ipsos Report: The Future of Finance in a Digital World

In a recent report from Ipsos Mori’s head of financial services, Paul Stamper, he points out some significant ways that the digital landscape is changing the face of finance. In 2015, the fin-tech space in the United States alone was worth more than $10 billion, and it continues to grow exponentially. Stamper puts forth that …

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12
August

5 Ways Mobile is Changing Gift Card Incentives

Incentives are feeling the pull of consumers on the go. One of the things that we’ve always focused on as a company is incorporating technology and trends from outside our industry into our solutions for rewards and incentives. When mobile really started to take hold in all parts of life, we made sure that rewards …

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16
June

IIeX Twitter Roundup

IIeX: Insight Innovation Exchange North America Twitter Roundup There are few conferences we attend that are as valuable as IIeX. The North American conference was held earlier this week in Atlanta, and our team was there in spades for networking, speaking and sharing. Our own Jacilyn Bennett shared on “The Power of Community: Building Connections …

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11
March

The Energy Marketing Conference for Retailers Roundup: Challenges, Opportunities and Big Winners

The fast-paced, ever-changing utility marketplace creates a need for companies to constantly grow more competitive and seek solutions to help retain and engage the customer base.

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26
February

Rules of Engagement: Gen Z and Millennial Respondents

How do we engage the fickle Millennial and GenZ generations that are having/are poised to have a significant impact on purchasing decisions and consumption?

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15
February

Utility Companies Can Energize Customer Strategies Through Digital Rewards

There is a sea change underway in the utility and energy industries right now, from the evolution of the regulatory construct all the way to the competitive landscape. Utility companies are scrambling to keep up with trends in technology and more, while simultaneously striving to meet customer retention and acquisition benchmarks. Companies that are ahead …

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10
November

TMRE 2015 Tweet Roundup!

Last week, we attended and exhibited at TMRE (The Market Research Event by IIR) in Orlando. One of the largest and most trusted global events in the market research space, more than 1,300 leaders across market research, consumer insights, strategy, innovation, marketing, analytics, customer experience and more were in Florida this week. Our team hung …

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