Online survey software tools allow you to easily define your survey questions and possible responses and then send users a link to the survey. Regardless of the tool, they generally offer a free service; then, they are subscription based with larger sample sizes, more questions and specific database needs. Here are the three of the most popular online survey software tools on the market: SurveyMonkey, Google Forms, and SurveyGizmo. 1. SURVEYMONKEY SurveyMonkey is perhaps the best-known survey tool in the field, offering a handy keyword search feature to help users navigate multiple surveys, security assurance, and question-logic add-ons to maximize the efficiency and accuracy of your surveys. SurveyMonkey offers a free basic version, useful for small and informal surveys. This version allows for very little customization of themes, a limited number of templates, a few already created surveys, no downloads of reports or data, and 15 different question types. You can include up to 10 questions and collect up to 100 responses per free survey. For those looking for a no-nonsense survey tool that does the basics and does them well, SurveyMonkey is a reliable option. 2. GOOGLE FORMS Forms is basically a way to conduct a survey, with responses added automatically to a spreadsheet. Since its launch, Google Forms has been an easy and accessible way to collect large amounts of data. Best of all, it is absolutely free! Although Google Forms only offers six types of questions, you do have the ability to add skip logic and branching questions. Likewise, Google Forms offers an unlimited amount of surveys and space for well over 1,000 responses. (You can reach up to 200,000, depending on the number of questions you have). Survey themes are robust; e-mail- or web-embedding is easy; and there are a number of ways to visualize your data. Summary charts also have clearer formatting of statistics and now support right-to-left text input, helping out those users whose written languages go from right-to-left. Developers can also integrate forms with their own applications and pre-populate a form with data. 3. SURVEYGIZMO SurveyGizmo offers a free version, as well as a low-cost pro solution with some advanced features, supporting up to 1,000 responses per month and basic logic. At all levels, SurveyGizmo offers basic piping, fully customizable survey look and feel, and the ability to embed images and videos hosted on your own website. More advanced levels offer many randomization options (question options, questions per survey page, and pages themselves), skip logic, and more. SurveyGizmo offers an API for integrating survey functionality into websites, blogs and other applications, including integration with Salesforce.com. With a fresh contemporary look and feel, SurveyGizmo allows for a build that immediately attracts the eye and imagination. SurveyGizmo provides a comprehensive training library, including videos, and you can have the starter course delivered by e-mail over 7 days. (A 25-50% discount is available for nonprofits). This tool offers 23 question types along with an unlimited number of surveys and questions.The response limit is relatively generous at 250 per survey. Cannot email survey like. offers a wide range of packages for small to large organizations. If you work in market research, once you choose the right online survey software tool, you’ll want to pick the right survey incentive to boost your response rate. That’s where a Virtual Visa® Reward Card from Virtual Incentives comes in. What could be more appealing to respondents than the ability to immediately use a reward online wherever Visa® is accepted? They even have the option of depositing their reward directly to their bank accounts. An incentive that offers that kind of instant gratification, choice and control can increase both response rates and regard for your company. Our Virtual or Physical Visa® Reward Card solutions also can be used for focus group recruitment, honorariums and ongoing panelist rewards. Which of these online survey software tools is most appealing to you? Are you interested in learning more about Virtual Visa® Reward Card from Virtual Incentives?