When a research participant is invited to take part in an online qualitative research exercise, they typically consider several factors: Is the research topic interesting, is the required engagement convenient, and is the reward compelling enough to take action.
Engagement is essential to extract the deep consumer insights that qualitative researchers are seeking. In most short term qualitative engagements, the incentive reward is an immediate reward for participation that must be attractive, meaningful and desired to motivate the participant.
Setting the right amount of the compensation to attract the necessary participants is an important first step, but equally important is to have a catalog of desirable reward offers that can be chosen.
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive and reward programs.