The economy is working hard to recover and reinvent itself, so are automotive dealership marketers. Many car dealerships have been able to reinvent their marketing and sales strategies for a new group of savvy, economically-focused buyers. In the past, consumers may have waltzed through the doors of a car dealership looking to test drive a dream car, these days it’s more of a challenge to find interested buyers. It’s time to recreate the lead generation process to get potential buyers through the door. Using consumer incentives, such as a Virtual Visa gift card might pique the interest of consumers who are waffling on a new car purchase. Virtual Incentives helps dealers to reward consumers for coming in and driving a vehicle of interest. Who wouldn’t want to get paid to shop? The beauty that Virtual Incentives provides is easy of use for both companies and card recipients. The Virtual Visa card is instant, no waiting around for 4-6 weeks to get a card in the mail. Using an online gift card allows recipients to spend as they please – instead only targeting a select few who might not enjoy a gift card to a specific store. As consumer incentives go, it provides a fast and convenient way to immediately gratify the consumer, making the car buying process look even more attractive. The best part of using Virtual Incentives is their flexible options and variety of plans. Companies looking to incorporate automotive test drive incentives will enjoy the numerous choices consumers have to use their Virtual Visa gift card. Car shopping starts online, but you can get them into your door by implementing a consumer incentive program. Using a Virtual Visa is a natural choice to turn potential consumers into solid buyers. Offer them a gift card if they come in and take a test drive. You will be amazed at the response rate. A small gift can boost the bottom line more than you expected.