Would You Rather Shop Online or Offline?

Here’s a question. If you were given the choice, would you rather shop for something online or offline? Here’s what 21 statistics say about our preferences.

71% of women are much more likely to research online and buy offline (source:econsultancy)
64% of us have researched purchases online before buying offline, (econsultancy)
64% of respondents indicate that the 24-hour availability of items is the big draw for them (source: Esper Group)
61% of men would be disappointed if a luxury brand did not have an online offering (Esper Group)
57% of us say we prefer the online to offline experience (econsultancy)
52% of men are much more likely to research online and buy offline (econsultancy)
50% say the draw to online is being more likely to find a product at a discount (Esper Group)
50% of consumers prefer shopping for fashion online than offline
49% enjoy reducing their purchase times (Esper Group)
46% like being able to find out more about the product (Esper Group)
38% prefer the geographical coverage that shopping online offers (econsultancy)
38% dislike the lack of guarantees for goods and post-sales service (source:Delinio)
36% of 18-25 year olds actively seeking peer and family opinions before purchasing (Delinio)
35% of female online shoppers visit retailers’ websites in order to look for product reviews (econsultancy)
34% don’t wish to wait to receive their item (Delinio)
33% like having more payment options available (econsultancy)
26% would like original receipts (source: Congus)
21% look to social networks for inspiration (Delinio)
20% of men aged 18-35 have a barcode scanner app, supporting the growing trend for showrooming, where shoppers research in store and make a final purchase online (source: Delinio)
20% or young shoppers use lifestyle blogs to learn about the latest fashions (Congus)
20% of online purchases are accomplished after surfing through social media sites (source: Congus)

More and more consumers are switching between channels when shopping for fashion, and using the website as a virtual shop window. Virtual Incentives provides solutions that help businesses connect with their most valuable employees, customers and partners in ways never before possible. Thanks to our industry-leading, customizable Virtual Visa® Reward card, corporate buyers can meet increasing demand for fast, virtual incentives that offer built-in control. Now recipients can spend rewards where they want–online wherever Visa is accepted. Do these statistics describe your preferences? Would you rather shop online or offline?

Would you rather shop online or offline? 21 statistics