Ashley McCutcheon Vice President of Product Development

Shining a Spotlight: Ashley McCutcheon, Vice President of Product Development


At Virtual Incentives, our purpose and value is driven by our people. Since founding, I have strived to create an inclusive team of intelligent and motivated colleagues across all levels of our community. During Women’s History Month, I am delighted to celebrate one of the champions of this philosophy by highlighting the many contributions of my good friend, and our Vice President of Product Development, Ashley McCutcheon.

Ashley brings more than 15 years of Product Management experience to Vi and has successfully led multiple projects throughout their entire product life cycle. Prior to bringing her extraordinary expertise to our company, she spent more than six years expanding her professional skills in the retail sector at Bed Bath & Beyond as their Product and Project Manager.

With an extensive background in technical business, Ashley currently works closely with our Development and Client Success teams at Vi to set the industry standard for best client and recipient experience. In addition to serving as a fearless leader and mentor to the other dynamic women on her team, she’s also worked tirelessly to expand the business’ product and feature offerings which effectively created an essential competitive advantage for our company in the industry ratings. When she isn’t in the office, Ashley enjoys going to estate sales, yard sales and flea markets, and has an extensive collection of Little Golden Books.

I want to applaud Ashley and her remarkable contributions and look forward to continuing to celebrate even more of our outstanding team members that are a driving force behind our success. 

-James Gary, Founder and CEO of Virtual Incentives