Growth Mode Activated: Seth Brennan, Payments Veteran, joins VI as Chief Operating Officer

September 28, 2022 – NEW YORK – Virtual Incentives, the payment platform that makes payments easy and accessible welcomes Seth Brennan as its new Chief Operating Officer. In his role, Seth will grow and optimize Virtual Incentives’ global business with an emphasis on expanding and cultivating an industry-leading team and maximizing the value of the technology platform for VI’s clients.

For more than a decade, Seth has led business transformations as a CEO, COO and across various product and change management positions. He is team-oriented with various successes in scaling businesses across every phase of growth as both an operator and a consultant. 

Virtual Incentives CEO James Gary says Seth’s proven team- and innovation-driven approach is key to expanding the company’s reach around the world. 

“Virtual Incentives is at that critical inflection point — activating our growth phase; accelerating to scale while optimizing operations. Seth’s experience and expertise make him the perfect addition to our senior leadership team,” adds Gary. “He will lead our evolution to a scaled company, efficiently operating globally, while still maintaining our commitment to innovation for our customers, delivering engaging and effective reward and incentive payment experiences.”

Prior to joining Virtual Incentives, Seth was instrumental in helping the company now known as Onbe grow from a fintech start-up into one of the most significant stand-alone payments businesses in the market. 

“I feel very confident in James’ leadership and vision, and he has built both a great culture and a great team. These are critical requirements for scaling the business,” says Brennan. “I have a coaching background and building winning teams is a passion of mine.  The success I’ve had throughout my career will inform my work to accelerate VI’s growth.”

About Virtual Incentives

Virtual Incentives is the payments platform for engagement and action. Its mission is twofold: make it quick and easy for its clients to deliver payouts, incentives, or rewards to their customers or employees anywhere in the world; and to help its clients learn more about their customers and employees. Virtual Incentives delivers more than 40 million payments per year across 57 countries in 72 currencies. Virtual Incentives sets itself apart through its tailored approach to customer service and its technological innovation that enables companies to create payment experiences that deliver value, engagement and transparency. For more information about Virtual Incentives, visit