What do consumers want from rewards?
Over the past 10 years, Virtual Incentives has made it our mission to stay on top of industry trends and deliver technologies and incentives that lead the pack. That’s why we are continuing to invest in understanding consumers and get out in front of technology and trends to make sure rewards are still rewarding. Our annual survey is allowing us to share exactly what consumers want and need out of their rewards and explore how their preferences are changing in the future.
The study confirmed the guiding premise of Vi – virtual rewards are the future. But the data-backed results and insights within gave us a deeper understanding of the relationships between consumers and incentives. The more insights we gain, the better we can create fair value exchange reward systems and fundamentally transform our industry for the better.
Download the full e-book to explore what consumers want out of their rewards — today and in the future.