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Virtual Incentives Partners with icanmakeitbetter to Increase Panel Engagement (Press Release)

Insight community (icanmakeitbetter) and incentive solution company (Virtual Incentives) increases reward offerings to help deliver quality responses for clients. 13 August 2015 – Fishkill, NY – Virtual Incentives and icanmakeitbetter today announced that they have partnered to create better experiences for research participants through the instant delivery of rewards. The partnership, which was formed last year, has created positive results including an increase in response rates, increased engagement and broader consumer appeal for more representative market insights. Matt Thurston, COO of icanmakeitbetter, said, “Before this partnership, we were offering one type of reward. As we expanded globally and across multiple consumer and business audiences we worried that a single reward type would not be as compelling as offering our members their choice of a myriad of reward types to fit their lifestyle and needs.” Virtual Incentives provided icanmakeitbetter with a simple API (application program interface) integration that allows the automatic delivery and fulfillment of gift cards with one click. The two companies worked together to customize the offerings, develop new products and build a system for easy incentive delivery. Benefits to this process of rewarding participants include: • Faster delivery of incentives to respondents • Ease-of-use along the research continuum, including for end clients • Reliable support staff and customer service to manage all aspects of the incentives programs Thurston continued, “With Virtual Incentives, our clients are freed to spend more time turning research data into actionable insights and less time troubleshooting incentives.” Both companies plan to continue the expansion of the partnership, developing creative new ideas for incentive fulfillment and types of offerings. This approach promises to bolster the upward trend in quality response rates and keep panelists continually engaged.

About Virtual Incentives

Virtual Incentives is the leading provider of Visa® virtual accounts and Visa® Reward Cards serving the incentives market. The company offers a prepaid platform powered by a simple, fast, customizable virtual solution.http://www.virtualincentives.com @VirtualRewards

About icanmakeitbetter

icanmakeitbetter provides an all-in-one insight community and customer feedback solution. Our insight community platform provides surveys, live chat, focus groups, discussion forums, digital journals, ideation, and panel management – in a simple, single platform that works across any device for true on-demand, in-context insights.http://icanmakeitbetter.com @ICMIB Media Contact: Sarah Wood 678.684.9478 swood@virtualincentives.com

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