It has been proven that offering an incentive significantly increases response rates in many customer surveys, and that prepaid incentives are more effective than promised incentives. We like to tout our ability to help market researchers offer prepaid rewards that provide instant gratification to survey participants. How do we do it? With cutting-edge technology.
It’s always nice to come across an article that supports our argument and shows how we are part of a growing trend. Jason Hreha, from Big Think, writes about how instant gratification is one of the biggest trends in technology because it reduces uncertainty:
No one likes to wait, and when market researchers partner with us, survey participants don’t have to wait for their incentive. Rewards can be embedded in surveys, letting respondents cash in on their reward immediately. Ordering is fast and easy using either the Virtual Incentives API or the online shopping portal, The Buyer Zone. Researchers can leave inventory management to Virtual Incentives, and superior data and security practices offer peace of mind.
How can Virtual Incentives’ technology help you with your next survey?