JustKidding is the best online source of award winning baby care products for modern expert parents in the Middle East. It was founded by two loving and caring parents who moved to Dubai 10 years ago. Annemarie and Ben the parents of Tijn & Famke thought the market lacked parenting expertize and decided to offer everything that new parents would need and desire in a vibrant, captivating and safe environment. JustKidding® have sourced the world's leading brands in the region from safe furniture, to smart and elegant travel gear, stylish yet organic clothing, joyful toys and super-practical and healthy baby care products. A unique and wide range of products including it's own brand of practical daily requirements; JustEssentials. Multi-awards winner, Just Kidding has more than 7 stores in the GCC region (KSA, UAE, Qatar) and delivers all over the MENA region.