established in 1974 by a young chocolate enthusiast, Nizar Choucair who created the concept of the chocolate gift and set the trend in the chocolate retail business, by developing a top chocolate gift destination. Characterized by hand-made savoir-faire and contemporary tradition, Patchi brand managed in 40 years to become a regional leader in luxury chocolate gifting spanning in around more than 22 countries with more than 165 boutiques with a great deal of focus in the Middle Eastern market.