Jonathan Price

Co-Founder, Chief Commercial Officer

Jonathan Price applied his decades of experience as an executive leader behind some of the largest incentive and reward programs in the industry in founding and establishing Vi.

He is well-known for his work in the prepaid field and was recognized in 2016 with the Gold level award for Most Innovative CEO and Gold Status in the Golden Bridge Awards® Most Innovative Executive of the Year as a result of his ground-breaking work in the digital rewards and incentives industry.

Jonathan advocates on behalf of the goals of Vi clients to increase engagement, strengthen brand awareness and maintain customer loyalty. At Vi, he is leading the team to challenge conventional thinking and continue to passionately drive the future of rewards.

Most recently, Jonathan was Vice President, B2B at Incomm. Prior to Incomm, he led consumer promotions and agency sales at American Express Incentive Services. Before entering the Prepaid industry, Jonathan spent seven years with the prestigious J. Walter Thompson advertising agency.