Sarena Straus is General Counsel for Virtual Incentives. She has twenty years of in-house experience in a broad range of highly regulated industries ranging from technology-based start-ups to fortune 500 companies. Sarena has expertise in a wide range of subject matter including advertising and promotional review, consumer privacy and protection, and legal process optimization and innovation. She frequently lectures and is widely published in subject matter pertaining to legal ethics, and legal department and process optimization and innovation. Prior to going in-house, Sarena was a prosecutor with the Bronx District Attorney’s office. Currently, Sarena sits on the boards of two local not for profit organizations in the Hudson Valley, The Hudson Valley Museum of Contemporary Art in Peekskill, NY and The Hudson Valley Shakespeare Festival in Garrison, NY.