Most quantitative research projects reward their participants for their participation. Most commonly, participants earn points that can be “cashed out” when a certain threshold has been reached, while some provide a direct monetary reward at a project level.
Incentive rewards both attract research participants and rewards them for their efforts. To avoid biasing the research, these incentive offers need to have broad appeal. Different incentive types appeal to different people: some want cash, some prefer Visa and others want retailer gift cards. A large quantity of reward offers does not necessarily provide meaningful variety.
At VI, we help design incentive offers with meaningful variety to appeal to everyone within the target audience. A typical reward offering will include cash offers such as PayPal and bank transfers, Visa and Mastercard offers, and a mix of retailer gift cards. The goal is to have meaningful variety, simple redemption processes and a brand-focussed engaging experience. Each catalog of offers should include a range of denominations from low to high.
From the simple to the complex, you can rely on VI to power the gift card and payment solutions of your incentive, and reward programs.