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Using Amazon Gift Cards to increase engagement

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This holiday shopping season, more people than ever are turning to eCommerce giant, Amazon. In fact, Amazon is involved in almost every digital shopping experience – a new report shows nine out of 10 people will, at the very least, check prices on Amazon on products before they buy. Recently, Amazon announced its Seattle beta test site for Amazon Go, a shopping experience that promises to turn traditional retail bricks and mortar shopping on its head by allowing people to skip the checkout line entirely via a new smart app. At Virtual Incentives, we are proud to partner with such a forward-thinking, innovative company that approaches its business much like we do our own – a constant pushing of the envelope to discover the next big thing in our respective spaces. Recently, our CEO Jonathan Price sat down with Amazon for a Q&A session about how we’re using Amazon Gift Cards to increase engagement, strengthen brand awareness and maintain customer loyalty for our clients. With gift cards topping the list for both gift giving and receiving for the 10th holiday season in a row, there’s no doubt that the popularity of gift cards – both digital and physical – is still going strong, even beyond the holidays. During his interview with Amazon, Jonathan cited many reasons why Amazon Gift Cards work well for our business model, including an alignment of company goals such as quality and ease of use. Because of Amazon’s popularity and high level of name recognition among consumers, having these gift cards as part of an incentive offering just makes sense both for Virtual Incentives and its diverse client base. Not only is the “Amazon experience familiar and comfortable” but Amazon is a brand that can cross borders, giving a global presence to incentives and rewards. Our top priority is offering solutions that fit the varying needs of our clients. We are able to do this with a mix of reward and incentive offerings, including Virtual Visa and Mastercard, branded gift cards and even physical cards. Amazon boosts our offerings portfolio in a significant way with a flexibility that supports a wide range of client strategies and programs. We’re looking forward to another year of innovating in the rewards and incentives space, right in step with ground-breaking companies like Amazon. You can view the entire case study here.

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