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Virtual Incentives x Alida Partner to solve for community payments

FISHKILL, NY – August 1, 2020 – Virtual Incentives (Vi), the innovators in B2B global reward and payment fulfillment and Alida, a continuous customer insights solution provider in the Customer Experience Management (CXM) space, has announced the completed integration of VI’s Virtual Reward Platform into Alida’s Sparq digital insights platform.

With Virtual Incentives’ platform incorporated into the Sparq App Center, customers can automatically reward insight community members for participating in activities such as surveys with virtual gift cards. The highly customizable payment options offer brands a best-in-class incentive program designed exclusively for their audiences. Get started by emailing [email protected].

“Rewarding customers for continuous engagement with your brand is now easier than ever,” said Riaz Raihan, Alida’s President of Products. “With a wide variety of global incentive options, brands can now offer their customers incentive choices that matter to them most.”

“The integration of Virtual Incentives’ payment platform into Alida’s insights solution is an industry game-changer,” said Jonathan Price, Virtual Incentives’ Chief Commercial Officer. “By combining two premium platforms into a fully integrated reward solution, customer engagement and insights will be easier and more rewarding than ever before.”

About Virtual Incentives
Virtual Incentives (Vi) is the innovator in B2B global reward and payment fulfillment. Virtual Incentives’ delivers daily for 1000+ clients, served through 55+ channel partners, solving for Consumer Acquisition Rewards, Channel Partner Incentives, Loyalty Rewards, Trade-In Payments, Employee Incentives and Market Research Payments. Vi provides the most advanced infrastructure, tools and customer service teams for building highly configurable and customizable payments via virtual visa and 350+ global e-gift card brands. With its open API, the Virtual Incentives payment platform is designed for businesses that want a turnkey yet customized way of managing incentive programs to create world-class payment experiences. For more information about Virtual Incentives, follow us on Twitter and LinkedIn or visit us at

About Alida
Alida believes in a world where customers are the ultimate source of truth. A world where the best business decisions are those made with customers, not for them. That’s why Alida created the world’s first CXM and insights platform to turn customer truth into action. For over 20 years, iconic brands like BuzzFeed, LinkedIn, and Red Bull have chosen Alida, formerly Vision Critical, as their secret weapon. Alida’s unique approach of coupling broad feedback with deep insights creates meaningful and lasting customer relationships and builds brands that stand the test of time.

Follow us at and engage with us on social media @alidaCXM.


Media Contact:
Robin Wachner, [email protected]
Vice President, Marketing, Virtual Incentives