Constellation Customers Receive Digital Rewards Platform Virtual Incentives Blog

Constellation Customers Receive Intelligent Digital Rewards Platform

Customers are rewarded with the proprietary GiftCard PASS and Visa® virtual accounts to deliver instant gratification and garner loyalty

Fishkill, NY – 13 January 2016 – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, today announced it was selected as the exclusive provider of Constellation’s new digital rewards platform for its customer campaigns and consumer promotions.

Through this agreement, Virtual Incentives and Constellation are collaborating on promotional strategies focused on education, customer acquisition and retention, loyalty, and brand building. “We’re always looking for solutions that enhance the experience of being a Constellation customer,” said Jason Berns, Executive Director of Marketing & Business Analytics for Constellation. “We have been listening to our customer feedback related to our rewards programs, and this new digital platform will allow us to more quickly fulfill customer reward requests. The new platform will also allow us new tracking and reporting capabilities to measure the appeal of our programs.”

Through direct systems integration, Virtual Incentives will deliver digital rewards for Constellation’s consumer promotions program, including the proprietary GiftCard PASS products, which are delivered to consumers instantly and allow them to shop at hundreds of retailers, both online or in-store. The program also includes Virtual Incentives’ virtual reward product, providing on-the-spot rewards for consumers to make purchases at any online merchant. The program architecture includes both open and closed loop products used to reinforce and reward specific customer behaviors, including acquisition, retention, referrals, auto bill pay, product and service upgrades, paperless billing and more.

Following an extensive evaluation process, Constellation selected Virtual Incentives based on the company’s expertise in virtual reward delivery, proven track record delivering cost effective programs, diverse set of reward offerings, and easy-to-use customer interfaces. Virtual rewards are becoming more and more popular in the market due to the fact they provide instant satisfaction to consumers. Jonathan Price, CEO of Virtual Incentives, said, “The program with Constellation really showcases the scope of our capabilities in the consumer promotions market. Today’s consumers value immediate results and instant gratification, so our virtual delivery and easy integration worked well for Constellation’s programs.”

About Virtual Incentives
Virtual Incentives (VI) provides incentive solutions proven to increase engagement, strengthen brand awareness and maintain customer loyalty. Founded in 2008, VI partners with industry leading businesses, including more than 40 Fortune 100 companies. VI is the leading provider of Visa rewards and Visa® virtual accounts and offers Virtual MasterCard® accounts as well as eGiftCards from more than 600 merchants around the world. By simplifying order and delivery processes, solutions provided are cost-effective, flexible and completely customizable. With VI, there is no minimum order size, rewards ​can be delivered globally, and superior customer service is provided to both customers and their clients.

About Constellation
Constellation is a leading competitive retail supplier of power, natural gas and energy products and services for homes and businesses across the continental United States. Constellation’s family of retail businesses serves approximately 2million residential, public sector and business customers and more than two-thirds of the Fortune 100. Baltimore-based Constellation is a subsidiary of Exelon Corporation (NYSE: EXC), the nation’s leading competitive energy provider, with 2014 revenues of approximately $27.4 billion, and more than 32,000 megawatts of owned capacity comprising one of the nation’s cleanest and lowest-cost power generation fleets. Learn more at or on Twitter at @ConstellationEG.