Holiday Trends and Preferences Among Millennials
Much has been written and explored to try to truly understand the Millennial population, but understanding their motivations and preferences during the holiday season is especially important. This multi-billion dollar shopping period can spell success, or failure, for many companies and brands, so it’s vital to have an understanding of the largest generation of shoppers.
Leveraging Internal and External Communities
To begin building authentic relationships, it is becoming increasingly important for brands and marketers to establishing a thriving community of both employees and customers. And as we begin to evolve beyond outdated transactional interactions and more toward incentive-based relationship building, many brands are wondering how to get consumers to see them as more than just a brand, but as another dimension of their social identity.
The Impact of Incentives on Consumer Behavior
Keeping customers engaged and responsive is increasingly challenging in a world where they’re constantly inundated with advertiser messaging across multiple media platforms. This study explores consumer perceptions and preferences surrounding incentives and how the incentive itself impacts brand perceptions and purchase behaviors.
7 Things to Consider Before Choosing a Virtual Rewards Provider
You’ve decided to implement a virtual rewards program, which will save you time and money while helping you accomplish some of your marketing objectives. Make sure you choose a provider that lets you take advantage of the full potential digital delivery affords.