Does marketing to Millennials require more instant gratification?

Are younger generations more insistent on instant gratification? An interesting question where, in a blog post from Social Media Today, Kristen Dziadulhad an opinion. We thought it was worth sharing. Millennials, an abbreviation for millennial generation, is a term used by demographers to describe a segment of the population born between 1980 and 2000 (approximately). … Continued

3 online survey software tools worth knowing about

Online survey software tools allow you to easily define your survey questions and possible responses and then send users a link to the survey. Regardless of the tool, they generally offer a free service; then, they are subscription based with larger sample sizes, more questions and specific database needs. Here are the three of the … Continued

When is the best time to give survey incentives – before or after?

This article, from Survey Methods, is a thoughtful view on the timing for survey incentives. We share this view and thank them for publishing it. Incentives are easily the driving force behind getting your customers to supply you with feedback. While in an idea marketing world you would be able to get a large enough … Continued

5 studies prove survey incentives boost response rates big time

10%-15% is the typical lift in response rate that occurs when incentives are used with surveys according to PeoplePulse. That’s a big difference, especially if you are with a market research company and surveys are an important part of your business. And PeoplePlus is not the only company to report better response rates when survey … Continued