11 online shopping trends to watch

More than half (62%) of US consumers with Internet access now shop online at least once a month, and just 1% say they never shop online, according a recent report byWalker Sands. The most common types of products bought online in the last year include electronics (69% percent of consumers surveyed purchased online in 2013), … Continued

5 Trends in Online Rebates Worth Knowing

From Promotion Fulfillment Center (PFC) 95% of consumers are interested in products that come with rebates 80% of consumers look for rebates when making purchases 57% feel that rebates are easy to redeem nowadays Rebates are a strategic marketing tactic that allows companies to increase sales and build brand awareness. Research shows that 95 percent … Continued

6 key factors consumers want from brand promotions today

Life for marketers and agencies used to be simpler, especially with regards to consumer promotions. A few decades ago, there were much fewer TV channels and radio stations. Top magazines and newspapers featured free standing inserts (FSI’s) to help make promotions stand out. The internet did not exist and the first portable phones were just … Continued

23 surprising stats how online promotions have changed behavior

91% of people who shop offline go into stores because of online promotions according toMarketingLand. This reflects the direct way that online promotions have changed our shopping behaviors. It’s due to the customer experiences that online offers from email promotions, coupons, online ads and so on. How else have they changed our behavior? Here are … Continued