The Dos and Don’ts of Incentives

Whether you’re rewarding research respondents, employees or customers, a good incentives program reaps big returns. But if it’s done wrong, it could leave you in the lurch with bleak response rates, disgruntled employees or apathetic would-be brand loyalists. That’s why we’ve put together a convenient list of dos and don’ts when it comes to incentives. … Continued

How to Execute a Successful Rewards Program

We all know a successful rewards program engages and retains customers while driving sales. That’s a given. And with over 75% of millennial consumers participating in loyalty and reward programs, they do a lot of heavy-lifting. But how do you create a well-designed rewards program that packs a serious punch? Make it innovative, personalized to … Continued

Virtual Rewards Lead to Increased Respondent Engagement

In case you missed it, we co-sponsored a groundbreaking research study with industry leaders and Greenbook to uncover the rewards that truly lead to increased respondent engagement. Spoiler alert: it’s virtual gift cards. Overall, the results showed that nearly half of all respondents participate in research studies to earn a reward or prize. But when it comes … Continued