Latest Insights

The Respondent Burden Problem: Why Underpaying Research Participants Is Distorting Your Data

Why Your Incentive Catalog Is the Most Overlooked Tool in Market Research

The Customer Feedback Loop Is Broken: Here’s How to Fix It

Customer Feedback Questions Aren’t Enough: Why AI Requires New Incentives

7 Survey Respondent Archetypes That Drive Better Panel Engagement

Property Management Incentives That Protect Revenue: A Complete Guide

From Afterthought to Asset: Why Incentive Design Belongs at the Strategy Table

How AI Surveys with Personality Boost Participant Responses

Why It’s Time to Rethink Demographic Questions in Surveys

How Trade Policy Affects Global Research (and Why Local Nuances Matter for Quality Data)

The Rise of Syndicated Synthetic Data in Market Research

How Public Opinion Research Can Modernize Without Sacrificing Data Quality

Why Adaptive Interviewing Will Be The Most Valuable Research Tool Of The Next Decade

Survey Verification 2.0: How Qual Techniques Can Restore Research Integrity

Why Convenience Chloe Prefers a Seamless Employee Rewards Catalog Experience

Improving Participant Experience With FARE

Making Participation Incentives Work for Modern Research with FARE

Exploring Research Participant Engagement with FARE

Creating a Global Rewards Program: All Your Questions Answered

Improving Survey Response Quality with The FARE Framework

The Rise of Big Qual in Market Research Methodologies

Here’s the Future of Using AI in Survey Questions

Survey Engagement Strategies That Drive Participation

How to Choose the Right Incentives for Your Focus Groups

How Peer-to-Peer Recognition Creates a Culture of Appreciation

Here are some fun ways to encourage survey participation

Persona-driven Employee Rewards Boost Engagement

The Power of Open-Ended Survey Questions in Market Research

Survey Incentives and Amplifying the Respondent Experience

New Research Shows Prepaid Card Rewards Unlock Amazing Experiences

Power Market Research Strategy by Transforming Views on Incentives

Adapting Employee Rewards Programs for Today’s Diverse Workforce

Avoiding Fraud: Ensuring Incentive Integrity

Research Incentives 101: Setting Appropriate Compensation

A Powerful Incentive for Survey Participants: Instant Gratification

Mastering Multicultural Marketing: The Power of Connection

Q&A with Romy Parzick, Virtual Incentives’ New SVP Implementation & Client Experience

Q&A with Virtual Incentives’ Chief Revenue Officer Nate Shelley-Reade

Message from our CEO: Regarding the closures of Silicon Valley Bank and Signature Bank

Delivering Best-in-Class Client Service Begins on Day 1

Reloadable Visa Reward Cards Build Relationships With Customers. Here’s How.

The Market Research Industry is Primed for a Big Year

Deliver Rewards Payments Directly to Your Recipients’ Bank Accounts

Nate Shelley-Reade, SVP Growth and Global Partnerships

Oh Canada! Virtual Incentives Expands Operations Throughout the Great White North

Five Opportunities to Reduce Fraud in your Market Research

Customers Love Visa Rewards. Here’s Why

Much to do about the $34 Chicken Wing

Sitting Front Row at the Future of Money

Avoid the Market Research Domino Effect