Blog

June 2017

Virtual Incentives Wins Best Incentive Program

Bringing Home the Win: Virtual Incentives wins Best Incentive Program

When we started Virtual Incentives almost ten years ago, we believed in our idea and our ability to create an industry leading—and changing—product. And today, we’re being recognized for doing just that.

We’re thrilled to announce that the Virtual Incentives MasterCard® has won Best Incentive Program in the 2017 Paybefore Awards. The Pay Awards are the most prestigious recognition of excellence in the global prepaid and payments technology industry, and are chosen by a panel of experts in prepaid, retail, […]

April 2017

Why Most Respondents Don’t Like Participating In Research (And What We Can Do About It)

Repost from Greenbook
By Lenny Murphy

The newly released GRIT CPR (Consumer Participation in Research) study showed that the majority of the people who have willingly given up their time, often for little or no reward, are dissatisfied with the their experience participating in research. As an industry we need to collectively increase our respect for those who take the time to answer our questions, and the study found that this can be done through things like shorter, more intuitive surveys […]

Virtual Incentives API: A Research Solution for FocusVision

The market research industry has been undergoing a sea change over the past decade. Functions of the research process are coming out of siloes; technology companies are turning to automation to save time; and, as always, the quest for data quality and respondent engagement continue. FocusVision is a leader in bringing disparate parts of the research continuum together to create a seamless process for its clients, while optimizing the respondent experience.

Recently, the company was seeking a reward and incentive […]

March 2017

The Quirk's Event

Virtual Incentives at Quirks on both coasts this year!

No matter which coast you call home, there’s a Quirks event for you this year. Just a few weeks ago, the west coast event in Orange County CA hosted nearly 400 people in the market research industry. Attendee survey results showed that a whopping 97 percent of client-side attendees were likely or very likely to recommend the event to colleagues. One person said “Really useful – found #QuirksEvent to be valuable for networking, learning about #MRX providers, & new […]

February 2017

Respondent Experience: Vital to Your Market Research Outreach?

A few weeks ago, market research industry leader Greenbook published its quarterly GRIT report on the state of the industry. We know the market research industry changes at rapid speed, and keeping on top of trends is at the forefront for most of us. If you reviewed the report, you probably saw some industry buzzwords that keep popping up – automation, artificial intelligence, non-traditional data sources and more. As a market researcher, you know that all these things can […]

SampleCon Does it again in the Big Easy

One of our favorite shows to kick off each year with is SampleCon, a gathering of leaders in the survey sampling industry. Not only was the weather perfect (many of us are wishing for that right now!), but discussions at the show were interesting and informative. As always, we like to sum up the conferences we attend with a “sampling” of tweets from the show.
The Tweets
@Samplecon We now live in a technology-driven economy – it has changed how we […]

January 2017

Market Research

How to Improve Marketing Survey Response Rates

A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the ASA made a formal statement recognizing the value of incentives as a tool for encouraging people to respond to surveys. Among other points, they said that incentives pay for themselves in the long run AND improve response rates.
We’ve seen this first-hand in our work […]

December 2016

Using Amazon Gift Cards to increase engagement

This holiday shopping season, more people than ever are turning to eCommerce giant, Amazon. In fact, Amazon is involved in almost every digital shopping experience – a new report shows nine out of 10 people will, at the very least, check prices on Amazon on products before they buy. Recently, Amazon announced its Seattle beta test site for Amazon Go, a shopping experience that promises to turn traditional retail bricks and mortar shopping on its head by allowing people […]

Virtual Incentives’ Technology Delivers Prize Money to Visa Developer Challenge Winners of Money20/20 Hackathon

Digital rewards and incentives company fulfills award through a custom Visa Virtual Account at October tech event.

01 December 2016 – Las Vegas, NV – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, instantly distributed $25,000 in prize money to Visa Developer Challenge winners at the Money20/20 Hackathon in October. Winning teams had the option to receive their prize money through a Visa Virtual Account that was digitally delivered through the Virtual Incentives platform.

The […]

November 2016

Use of Incentives in Survey Participation: AAPOR and ASA

The Los Angeles Times recently covered the use of incentives to encourage and reward survey participation, specifically regarding a government sponsored economic survey that paid respondents $5 for their input. The article – which had a negative slant – prompted an immediate response from ASA President Jessica Utts and AAPOR President Roger Tourangeau who maintained that use of incentives, like instant gift cards, improves response rates on surveys. Their formal statement included this language:

“Both AAPOR and ASA recognize the […]