March 2017

The Quirk's Event

Virtual Incentives at Quirks on both coasts this year!

No matter which coast you call home, there’s a Quirks event for you this year. Just a few weeks ago, the west coast event in Orange County CA hosted nearly 400 people in the market research industry. Attendee survey results showed that a whopping 97 percent of client-side attendees were likely or very likely to recommend the event to colleagues. One person said “Really useful – found #QuirksEvent to be valuable for networking, learning about #MRX providers, & new […]

February 2017

Respondent Experience: Vital to Your Market Research Outreach?

A few weeks ago, market research industry leader Greenbook published its quarterly GRIT report on the state of the industry. We know the market research industry changes at rapid speed, and keeping on top of trends is at the forefront for most of us. If you reviewed the report, you probably saw some industry buzzwords that keep popping up – automation, artificial intelligence, non-traditional data sources and more. As a market researcher, you know that all these things can […]

SampleCon Does it again in the Big Easy

One of our favorite shows to kick off each year with is SampleCon, a gathering of leaders in the survey sampling industry. Not only was the weather perfect (many of us are wishing for that right now!), but discussions at the show were interesting and informative. As always, we like to sum up the conferences we attend with a “sampling” of tweets from the show.
The Tweets
@Samplecon We now live in a technology-driven economy – it has changed how we […]

January 2017

Market Research

How to Improve Marketing Survey Response Rates

A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the ASA made a formal statement recognizing the value of incentives as a tool for encouraging people to respond to surveys. Among other points, they said that incentives pay for themselves in the long run AND improve response rates.
We’ve seen this first-hand in our work […]

December 2016

Using Amazon Gift Cards to increase engagement

This holiday shopping season, more people than ever are turning to eCommerce giant, Amazon. In fact, Amazon is involved in almost every digital shopping experience – a new report shows nine out of 10 people will, at the very least, check prices on Amazon on products before they buy. Recently, Amazon announced its Seattle beta test site for Amazon Go, a shopping experience that promises to turn traditional retail bricks and mortar shopping on its head by allowing people […]

Virtual Incentives’ Technology Delivers Prize Money to Visa Developer Challenge Winners of Money20/20 Hackathon

Digital rewards and incentives company fulfills award through a custom Visa Virtual Account at October tech event.

01 December 2016 – Las Vegas, NV – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, instantly distributed $25,000 in prize money to Visa Developer Challenge winners at the Money20/20 Hackathon in October. Winning teams had the option to receive their prize money through a Visa Virtual Account that was digitally delivered through the Virtual Incentives platform.

The […]

November 2016

Use of Incentives in Survey Participation: AAPOR and ASA

The Los Angeles Times recently covered the use of incentives to encourage and reward survey participation, specifically regarding a government sponsored economic survey that paid respondents $5 for their input. The article – which had a negative slant – prompted an immediate response from ASA President Jessica Utts and AAPOR President Roger Tourangeau who maintained that use of incentives, like instant gift cards, improves response rates on surveys. Their formal statement included this language:

“Both AAPOR and ASA recognize the […]

Looking back at the DMA &Then 2016

According to our team, DMA was more than just the star-quality speakers and awesome 90s rock band concerts that were part of the innovative show’s entertainment lineup. Our new sales director, Chet Allen, attended the show and found that Virtual Incentives’ offerings are a great compliment to companies in the direct marketing space. Because our products and simple integration help to reinforce and drive consumer behavior, we are able to add benefits and incentives to marketing programs to improve […]

October 2016

VI Will be Attending the DMA &Then Conference

We’re excited to attend the DMA &Then conference next week in Los Angeles, where you will find us showing you how to #rewardbetter from booth 908 on the exhibit floor. Not only are we looking forward to sharing best practices and new technologies with a global marketing audience (and, let’s face it, we’re looking forward to Sugar Ray and Third Eye Blind concerts too), but our team will also be revealing the latest data from our new study “The […]