Blog

January 2017

Market Research

How to Improve Marketing Survey Response Rates

A couple of months ago, an opinion article in the Los Angeles Times spurred a discussion about the use of incentives and rewards in the market research space. As a result, both the AAPOR and the ASA made a formal statement recognizing the value of incentives as a tool for encouraging people to respond to surveys. Among other points, they said that incentives pay for themselves in the long run AND improve response rates.
We’ve seen this first-hand in our work […]

December 2016

Using Amazon Gift Cards to increase engagement

This holiday shopping season, more people than ever are turning to eCommerce giant, Amazon. In fact, Amazon is involved in almost every digital shopping experience – a new report shows nine out of 10 people will, at the very least, check prices on Amazon on products before they buy. Recently, Amazon announced its Seattle beta test site for Amazon Go, a shopping experience that promises to turn traditional retail bricks and mortar shopping on its head by allowing people […]

Virtual Incentives’ Technology Delivers Prize Money to Visa Developer Challenge Winners of Money20/20 Hackathon

Digital rewards and incentives company fulfills award through a custom Visa Virtual Account at October tech event.

01 December 2016 – Las Vegas, NV – Virtual Incentives, an industry pioneer in digital reward fulfillment for leading global brands, instantly distributed $25,000 in prize money to Visa Developer Challenge winners at the Money20/20 Hackathon in October. Winning teams had the option to receive their prize money through a Visa Virtual Account that was digitally delivered through the Virtual Incentives platform.

The […]

November 2016

Use of Incentives in Survey Participation: AAPOR and ASA

The Los Angeles Times recently covered the use of incentives to encourage and reward survey participation, specifically regarding a government sponsored economic survey that paid respondents $5 for their input. The article – which had a negative slant – prompted an immediate response from ASA President Jessica Utts and AAPOR President Roger Tourangeau who maintained that use of incentives, like instant gift cards, improves response rates on surveys. Their formal statement included this language:

“Both AAPOR and ASA recognize the […]

Looking back at the DMA &Then 2016

According to our team, DMA was more than just the star-quality speakers and awesome 90s rock band concerts that were part of the innovative show’s entertainment lineup. Our new sales director, Chet Allen, attended the show and found that Virtual Incentives’ offerings are a great compliment to companies in the direct marketing space. Because our products and simple integration help to reinforce and drive consumer behavior, we are able to add benefits and incentives to marketing programs to improve […]

October 2016

VI Will be Attending the DMA &Then Conference

We’re excited to attend the DMA &Then conference next week in Los Angeles, where you will find us showing you how to #rewardbetter from booth 908 on the exhibit floor. Not only are we looking forward to sharing best practices and new technologies with a global marketing audience (and, let’s face it, we’re looking forward to Sugar Ray and Third Eye Blind concerts too), but our team will also be revealing the latest data from our new study “The […]

Virtual Incentives Releases “VI Now” Portal for Reward Programs

Powerful upgrade to client-facing system allows more streamlined management of reward programs for consumer promotions, employee incentives, market research and more

Fishkill NY – September 29, 2016 – Virtual Incentives (VI), an industry pioneer in digital reward fulfillment for leading global brands, launched its “VI Now” reward management system today. The system, which previously led the industry for client management of rewards programs, has been upgraded with new features like an elegant, consumer-like interface that was designed for enterprise customers. […]

September 2016

Thoughts on P2PX 2016

Paul Kelly, our Vice President of Channel and Strategic Partnerships, shares his thoughts on our recent involvement in P2PX.
What attracted you to P2PX and why did you decide to attend?

We help companies deliver rewards focused on changing behavior. With some of the largest and most respected brands in the world coming together with their retail, technology, and marketing partners, it was a natural fit for us to be there. Incentives and rewards drive results. Virtual Incentives’ customizable, instantly delivered products were a […]

New Research Study Reveals Consumer Preferences for Incentives and Rewards

September 19, 2016 – Fishkill, NY – Virtual Incentives has released the first round of data from a new research study on consumer perceptions and preferences surrounding incentives. The study, formally called “Incentive Research Paper” also explored how the incentive itself impacts brand perceptions, while studying influencers like gender, age, income levels and political affiliation. Alter Agents designed the study and provided analysis; Voxpopme provided video answers technology to video capture and analytics technology; and MindField Online supplied programming […]